5 TIPS TO GET YOU ON THE GOOGLE
“How do I get on the Google?”
You’d be surprised how often I hear some sort of variation to this question. With any company (new or old) with a website, being prominent (the first page) in search engine results is incredibly important.
So how do you go about it?
Well, it takes work that’s for sure, and it can take anywhere between 3-6 months to start seeing that work pay off. Here are some quick tips to help get you on your way to Google-stardom:
1. Is your content optimized?
If you want to be found when users search for “graphic designers on PEI” you had better make sure that the content you have on your website accurately reflects those keywords. You also want just the right amount of content – too much drowns your keywords, too little affects your credibility with Google. And practice makes perfect. Try out some keywords and use Google Analytics to refine them based on your results.
When you search for something on Google, there are several pieces of information that come back: the title, slug, and the description. Google typically pulls this information from the title of your webpage and the first few sentences in the content. I don’t know about you, but most websites I’ve seen don’t include the important bits in the first sentence. That’s where “Yoast by SEO” comes into play. It’s a WordPress plugin that allows this information to be customized to say whatever you want – which then boosts your SEO.
3. Keep it up.
Once a website is launched, if it’s never updated Google sees it as out-dated and irrelevant and checks in less. If they check in less, you can bet it’s going to affect your SEO. Update your site regularly with new images, blog posts, and content to keep your site fresh and in Google’s sights.
4. Everything is connected.
Google places websites with high traffic first, so it’s also important to generate traffic to your website through referral links on external websites, sharing links to your website on social media, etc.
5. It’s not all about the website.
Google looks at your online footprint as a whole so make sure to keep active on your social media profiles and make sure all online profiles are up-to-date with accurate information.
The more work you put into it, the more you can expect out of it. Keep at it though and I promise it’ll pay off.