It’s not everyday you get to work with a game changer. A company that’s taking an already environmentally friendly item – and completely taking it to the next level. Danso Bikes has a great vision for the Earth’s future, and we were happy for the opportunity to flex our professional muscles to bring their brand to life.
Substituting renewable, super strong, and earth friendly bamboo for traditional bicycle frame materials is at the centre of what Danso is about. The frames are hand crafted in Ghana, Africa and shipped to Prince Edward Island where they are assembled and sold to buyers all over the world. Community, culturally, and environmentally focused – Danso is a brand we are proud to be affiliated with.
The project scope included a marketing strategy, facilitation, and design elements. A logo, website, business cards, and promotional materials were designed by the Insight team – working closely with the Danso Bamboo Bicycles stakeholders. You can feel the energy of the people who make up the Danso team through the bold colours, strong imagery, and fun angle.