KILL IT AT SOCIAL MEDIA
The world of social media is vast. Sometimes it can be difficult to know what to do and more importantly, if what you’re doing is right. Did you say the right thing? Did you post it at the exact right time? Here are 5 tips to help you make sure you’re killing it at social media.
1. Be Genuine
There’s nothing worse than following someone on Twitter and immediately getting an auto-reply private message thanking you for following them. Whenever this happens, I often wonder if the user even remembers they have this feature. It seems a little like laziness masquerading as friendliness and it comes off as incredibly impersonal. It’s so important to be genuine with your audience. Tweet them something personal. Comment on something that’s happening in their life or that they’ve posted about. A little sincerity really goes a long way when it comes to engaging with your audience.
2. Be Available
Engagement is THE most important part of social media. After all, it’s called SOCIAL media for a reason! Today’s audience wants to interact on a personal level with the brands they like and follow. There’s no better feeling than Tweeting about a brand and having them respond to you. It’s an interaction that never would’ve been possible before the age of social media. Being available to instantly answer questions and comments creates a special relationship with your audience.
3. Use Good Visual Content
It’s one thing to snap a quick photo with your phone when you’re on the go at an event but when that’s the entirety of the content you put out, it starts to cheapen your brand. A few things to remember when taking photos for your social media:
– Make sure it’s in focus! This is alarmingly uncommon at times.
– Try to find good light. Natural light is your best friend. If you can place your item or subject in front of a window – you’re gold.
– Make sure your photo is straight. Some camera phones have a “grid” feature – this will save you from crooked photos.
4. Give the Audience Something
One of the biggest mistakes a business can make on social media is always asking their audience for something – be it a like, a comment or a share. Today’s consumer is constantly being bombarded with this type of request; it’s refreshing to see a post that’s offering something instead. And I’m not talking about a contest. It could come in the form knowledge – offer “How-to’s” and “Tips & Tricks”. Share some of your expertise and keep ‘em coming back for more!
5. Timing is Everything
9pm at night might not SEEM like an ideal time to post something but think about your audience. When are they most likely to be browsing their social media networks? If you’re targeting parents, you might wait until later in the evening, once the kids have gone to bed, to post your content. Time is legitimately “of the essence” in the case of social media.
Choose your audience wisely. There are more social networks than you can shake a stick at but that doesn’t mean you need to be on ALL of them. For one thing, that would be incredibly overwhelming – even as an Online Marketing Specialist, the thought of that gives me heart palpitations. You just need to be where your audience is. If you’re targeting a more mature demographic, Facebook is your best bet to get their attention. Targeting Millennials & Gen-Xers’? Time to sign up for Instagram & Snapchat.