MARKETING FROM THE PERSPECTIVE OF A 5 YEAR OLD
My children are showing signs of entrepreneurism. Shocking with 2 entrepreneur parents, I know – but all of the signs are there. Our son started his first business last year and is now looking to hire his friends this summer as well as partner with his best friend on another business. I listen to him talk about business and marketing and customer service and I beam. He’s learning so much about life and hard work and I’m proud – like really proud.
What did come as a surprise, however, was hearing my 5-year old daughter talk about business this weekend. The conversation started with her asking if she would need to go to University to work in our business, PEI Blossoms (www.PEIBlossoms.com). She’s quite obsessed with the business (we’re thinking because we make pretty things with food and chocolate…). We said to her that University is certainly one way to learn about business and she had lots of time to figure out if that’s what she wanted. We explained that while making the blossoms was important to understand, she would also have to learn how to run the business and do things like marketing. Her argument was that she already knew about marketing. In an effort to get her to elaborate, we asked what was important when marketing PEI Blossoms; she listed the following:
- Yummy food. And she’s right, no matter how great the marketing is, if the product stinks, you’re in trouble.
- Pretty surprises. She explained that it would be nice to surprise people with little details like if they said their favorite color was pink we could use pink chocolate. And she’s right, what a great way to show people you’re listening and customize the experience.
- Take the blossoms to the customer. In case they’re busy or in a meeting, she said. Great point, I thought. Convenience is very important and every business should think about how they can make life easier for their customer.
- Signs. So people can find you. I laughed – so simple but so important. How many times have you tried to find a restaurant or something and just couldn’t find them? Make sure people can find you – marketing 101.
I could have listened to her talk all night.
What I learned – sometimes we overthink things in business.
We’re all looking for the next big thing in marketing, hoping Facebook or LinkedIn or a detailed and comprehensive advertising strategy with clear ROI indicators will solve our problems. And while, yes those things are important, if the basic foundation is cracked or unstable, the rest won’t matter. A great product, making your customers feel special, finding ways to make their life easier and making sure people can find you.
And all that without a University degree.