Working with Solos was a dream. These local makers of musical instruments needed a new look and a marketing strategy for their burgeoning company. We worked closely with the ownership team to strategically determine the best steps to launch their brand in a competitive market as one of the highest quality options available. To accompany this positioning, we also developed a slick, boundary pushing icon to represent the smooth sound and hand made nature of of their product. The goal was to be polished without coming off as corporate. If you haven’t yet heard a handpan being played, you need to. It is a unique instrument with a community of devoted fans.