THE POWER OF WORDPRESS
Although I don’t own a small business, I’ve worked in them for as long as I can remember. I’ve seen the blood, sweat and tears that owners pour into their businesses – sometimes literally. So when I see a business owner that is unable to take control of things that directly affect their business – like their website – it gets to me and I immediately want to help them.
When websites were first used as marketing tools, they were full of code and nearly impossible for business owners to edit themselves. This isn’t the case any longer now that websites can have content management systems, such as WordPress, Joomla, and Drupal, to name a few.
Take WordPress for example. With a WordPress website, business owners are able to:
- Edit the content of the website themselves.
- Add functionality to the website (such as image sliders) themselves.
- Monitor the analytics of the website on an ongoing basis.
- Keep the site updated regularly and therefore increase the search engine optimization (SEO) of the site.
- Give others within the business access to the site, sharing the responsibility of updating it if they wish to do so.
But most importantly, WordPress websites empower business owners. Even if they WANT to pay someone to look after their site for them, they know how to make those changes if they wish.
Who wouldn’t want that?