WRITE LIKE NO ONE’S READING
Write like no one’s reading. . .
Many of us in business understand the extreme value in content marketing (creating and distributing content as a way to build trust and visibility in the market). In fact, once you start thinking about the many nuggets of knowledge you actually have to share with an audience, the idea of blogging, for instance, can become quite exciting.
But deciding to embark upon the ever talked about world of blogging (or writing an e-book, or even developing Facebook posts for that matter) is only the first step to achieving content marketing success. For any of you who have tried to write said blog, e-book or Facebook post, the experience can quickly turn from exhilarating to excruciating.
There are few things in this world more frustrating to me than my fingers on the keyboard, my eyes on the screen and watching the continuous blinking of the cursor, waiting for what I’m going to say next.
Getting your words down can be challenging. I always have a general idea of what I want to say before I write, my business partner Dawn even takes the time to jot down bullet points before she blogs, outlining how the content will flow, but both of us experience the same thing. When it comes to getting the words out we go back and forth, self edit, swap one word for another, delete and start from scratch and so on. I wouldn’t want to know how many great ideas have ended up in the trash out of sheer frustration and second-guessing.
So we’ve coined a phrase around the office – write like no one is reading. It’s a reminder we give to one another on a consistent basis to not edit yourself out of a potentially great piece of writing. When you find yourself needing to write something, anything at all, tell yourself that you’re just getting your ideas down on paper and that no one will ever read it. Don’t spell check it (unless you’re obsessive like me and can’t move forward with those little red squiggly underlines staring back at you, taunting you) and don’t obsess over the use of every word or the tone.
Focus on keeping your fingers moving, your thoughts exiting your head and just give ‘er. At the end, go back through and make however many edits you see fit. If it sucks and you just can’t make it work, trash it, hey at least you got it out, but I bet you’d be surprised to see what you come up with.