blog
26 MAY 2023
is content marketing worth the work?
Our Copywriter and Brand Manager shares her transformational journey from perceiving marketing as a “dirty word” to embracing content marketing as a powerful tool for storytelling and community-building. Discover the true value of content marketing and why it’s worth the investment, and learn about the different streams of why they’re crucial for building a strong relationship with your audience.
28 APR 2023
marketing to gen z: how to get on the good side of this growing generation
Each generation has a set of shared experiences, interests and values that set them apart from the next. This means each generation needs to be marketed to differently, and Gen Z can be a tricky one! Discover the secrets to cracking the code on #GenZMarketing.
6 APR 2023
march ad-ness
As brands allocate more resources and larger slices of the company’s overall marketing budget to social media than ever before, the big question is how to use these resources in the most efficient and effective way.
8 FEB 2023
direct. observe. adapt. (lessons in leadership)
Great teams are a result of great leadership. With Super Bowl LVII upon us, Creative Director Mark MacLean shares his thoughts on how the sports world has influenced his approach to leadership, and what he’s learned since transitioning from ‘player’ to ‘coach’ here at Insight Studio.
11 JAN 2023
5 social media trends to expect
in 2023
As brands allocate more resources and larger slices of the company’s overall marketing budget to social media than ever before, the big question is how to use these resources in the most efficient and effective way.
10 JAN 2023
5 video trends of 2023
Time and time again, consumers choose video over other content forms. And, that means marketers should be too! We’ve pulled together a list of five video trends we think will dominate this year.
6 JAN 2023
content marketing tips for 2023
Unlike traditional marketing where you work to get your message in front of your audience, content marketing brings people to you! When done right, it creates long-term relationships that people can trust.